Brain Hacker & Neuroscientist

Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?"

Dr. Cerf holds a Ph.D. in neuroscience from Caltech, an MA in Philosophy, and a B.Sc in Physics from Tel-Aviv University. He holds multiple patents and his works have been published in wide-circulation academic journals, as well as popular science journals. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He was recently named one of the "40 leading professors below 40".

Notably, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI) and is a consultant to various Hollywood films and TV shows, such as CBS's “Bull” and “Limitless”, USA Network's “Falling Water”, and more.

He is left handed.