Neuroscience Nerd & Persuasion Expert

After a boy threatened to kill her with a machete, Lynne Franklin decided to learn everything she could about persuasion. She became a neuroscience nerd, studying how the brain works and how to build rapport with people. She has since worked with organizations to use persuasive communication to increase their performance, productivity, and profit, and published a book about her personal research called Getting Others to Do What You Want. In addition to her marketing and consulting work, Lynne is a member of the National Speakers Association and President-elect of its Illinois chapter. After a boy threatened to kill her with a machete, Lynne Franklin decided to learn everything she could about persuasion. She became a neuroscience nerd, studying how the brain works and how to build rapport with people. She has since worked with organizations to use persuasive communication to increase their performance, productivity, and profit, and published a book about her personal research called Getting Others to Do What You Want.